Category: Business

20 Sep 2017

NLP And How You Can Use It To Influence Corporate Culture

What is Corporate Culture?

Corporate culture is a system of beliefs, practices, values, symbols, and rituals that define an organization and, whether spoken or understood, determines the ways in which employers and employees think, feel, and act. In other words, corporate culture and its impact can be gauged by the ways in which the two domains reflect and reinforce one another. Having said this, haven’t we all at some point thought that there is a disconnect between individual goals and the overarching goals set by the organization? Haven’t we felt that our actions are not being adequately rewarded or that the organization doesn’t seem to be valuing its people anymore? These are instances of an unhealthy work culture and before fixing it, we must recognize what constitutes a good, strong corporate culture.

Elements that Go into the Making of a Good Corporate Culture

Benefits of a strong corporate culture are many, and while there can be many things that go into making of a good corporate culture; the following are the six most important components:

  1. History: Like people, organizations, too, have their own history, a unique story and this forms the backbone of a company’s work culture. Be it Steve Jobs’s single-minded dedication to master calligraphy, thereby resulting in Apple’s aesthetically oriented work culture or The Henry Ford museum in Michigan, it is important to nurture this narrative for it to be relevant.
  2. Architecture: A place, whether in terms of geography or design, shapes and influences behavior. Nowadays, there is a move towards making workplaces more fluid or open as opposed to closed, soundproof cabins so as to promote collaboration and team work. This is important for many reasons, the primary one being that a place impacts culture.
  3. People: Perhaps the most well-known yardstick, an organization is best distinguished its people who share its vision and values and contribute towards its growth.
  4. Vision: A great vision precedes a great culture. Like thoughts precede action, a vision gives direction and facilitates the movement towards its realization. The social service sector best exemplifies this. Often in the absence of architecture or a prolific history, several NGOs are motivated by their vision.
  5. Values: Values help realize vision and are at the core of an organization’s work culture. An organization may have a set of values, such as how well it is committed to achieving the best, how it treats its clients and employees, and this forms the crux of its work culture.
  6. Practices: The above-mentioned points mean nothing if they are not implemented and the ways in which an organization carries out its vision and values takes the form of practices.

However, there are times when we feel dissatisfied with our roles and don’t know why, or so we think. In many ways this is the problem. Our belief systems often hold us back from becoming who we want to be. Neuro-Linguistic Programming (NLP) is a science of human behaviour that believes we can change our perception, approach, and communication in order to overcome our fears and strengthen our mind and body.

What is NLP?

Created in the late 1970s, NLP is a combination of three fields, namely, neuro function—the way the five senses make meaning often through deleting, accentuating, filtering, or distorting, linguistics—post processing, the ways in which we perceive the world and how it reflects in the kind of language we use; this also comprises our internal and external dialogue, and programming—best understood as our internal landscapes or as ‘standard operating procedures’ that govern our everyday lives.

Corporate culture is essentially about communication and many a time, either due to miscommunication or inadequate communication, employees and/or the organization may feel dissatisfied and disassociated.

How Can NLP Help to Enhance Corporate Culture?

Among indicators such as frequent quarrels amongst employees, unhealthy competition, bad habits such as gossip, and dwindling team spirit, low attendance is by far the most significant indicator of poor corporate culture. Since our emotions have a direct impact on our body, a troubled mind will inevitably lead to a troubled body, thereby causing harm to the overall image of an organization. Nowadays, many organizations are taking an active interest in strengthening employee performance by holding NLP workshops with which techniques of facilitating change are taught. According to NLP, desirable behavior and qualities can be simulated in our day-to-day lives. For example, since leadership and better communication skills are inextricably linked with corporate life, these can not only be taught but also emulated. With NLP, high performance, ambition, and good decision-making skills, just to name a few, are no longer exclusive to the gifted. These are skills that can be understood and learnt by anybody.

If an employee is experiencing low self-esteem or is lacking in confidence, often expressed with phrases such as ‘… it’s too difficult’, ‘… there isn’t enough time’, or ‘… I can’t do it’, the management must take steps to ensure that the issue is resolved. As per NLP, situations like these can be dealt with a simple reprogramming exercise. In this exercise, the mind is trained to reimagine or visualize alternative responses to the challenge. For example, if a task needs to be completed urgently and there isn’t enough time, the mind, instead of panicking, is trained to imagine the task as needing only the given amount of time. The essence of NLP lies in the ways in which we use language and how words accompanied by our internal landscapes reinforce and influence our actions.

There are few amongst us who are impervious to the wear and tear of our demanding work life and our work culture is most vulnerable to the shifts in energy. If there is anxiety, it will immediately get reflected; if there is insecurity or not inadequate leadership, it will show. With NLP, organizations can systematically build, reinforce, and sustain a good and healthy work environment and motivate employees to give their best.

Elite Sales Consulting Group

Peak Performance Experts

11 Sep 2017

Five principals to achieve success

I like to suggest a strategy that you can use  to achieve success in any area of you life. This strategy is utilized as you will shortly see by many very successful individuals. I call this the five principals to achieve SUCCESS!
1. Know your outcome
Know what you want before you start anything. Knowing what your outcome is dramatically increases your chances of success.
2. *Take action
If you have an idea and do nothing , nothing will happen. The journey of 1,000 miles starts with one step. -Chinese proverbs
3. Develop sensory acuity
Learn to look at someone and identify what’s going on inside. This is a skill set that will change the way you communicate.
4. Behavioral flexibility
Learn to Adapt to other people’s behaviors from moment to moment.  This type of flexibility will allow you to build rapport on a deeper level.
5.* Operate from a physiology and psychology of excellence.
55% of communication is physiology, think about what you want and check that the way you are standing is a powerful physiology. That will assist you in producing the kind of results you want.

Elite Sales Consulting Group is all about providing strategies to help you achieve success.

Go ahead and take a few minutes NOW and write down the outcomes you would like to have next week.

You can now subscribe to our newsletter at

Martin A. Perdomo
“Peak Performance Expert”

05 Sep 2017

Business Mastery 2017

August 16, 2017  I arrived in Las Vegas Nevada not knowing what to expect as I entered a very expensive business seminar held by Mr. Tony Robbins. The very first day at the event was to get us in the right state, the music was playing the lights were dimmed and the dancers were on stage. Immediately after the dancers get off the stage Tony comes out and BAM! he’s right in your face giving it to you. The first thing I realized was that he was making me aware of things that seemed so obvious but most us in business can’t see because we are too busy operating our business rather owning our business. Yes there is a difference, an operator works in the business and not on the business and boy oh boy that was a slap in my face but a good slap because it woke me up. An operator is so lost in his business that he can’t see the forest for the trees. An owner on the other hand is constantly building a foundation so that he no longer has to work in the business and his team runs his business while he works on the business. Mr Robbins said “If you want to get rich the only way you will ever do that is by becoming a business owner”  Then we were faced with facing the reality of identifying who you really are in your business. Are you an Artist /Creator , Manager/Leader or Entrepreneur?. Artist creator is a person that has a particular skill with a passion to do what he does and thats why he/she went into business, likes to do things himself and prefers to be in control. A Manager /Leader is a person who is good at leading other, creating and implementing processes and an Entrepreneur is the person that is in business just for the thrill of the risk and or make money, he or she has no emotional attachment to the business all he/she wants is to make money.

By this time I was already feeling really upset! Internally I had been faced with the harsh reality that most things I thought about in business or how I was as a business owner was absolutely wrong. I quickly realized that I was an Entrepreneurial Artist /Creator and I was lacking a lot of different skills If I was ever going to get to where I want want to be. That night I went to my hotel really upset at myself because here are very successful business people telling me if you want to scale our business this is what you need to be doing and what you are currently doing is wrong… SH** I have some serious changes to make! Okay usually I am the one that is sought after for advice by many and when this occurred I to got in my head and as Tony says “If you get in your head your dead” After two days of being totally pissed off at myself the growth started. I decided ok I have traveled the road less traveled Im here looking to grow and gain new skills let me embrace and start moving forward from here. I started having the right conversations in head and I started asking better questions. I got to the point of enough pain and pain causes change. Yes thats right pain causes change. I finally embraced this process and boom everything started to fall into place. I met people from all walks of life and different countries gained some potential new clients referred some of my contacts to others and it was a wonderful growing and learning experience for me as well as many others that were there. This experience at this business seminar will change my life and the way I do my business. I say to any business owner that is considering going to this event do it. This will be one of the best investments you will make in your business. Tony taught us to always create raving fans of your clients by over delivering in value and I say to you that Tony has done that for me. Me being an NLP coach and consultant just like Tony I have to say he is a master in the craft.

By: Martin A. Perdomo NLP®

Time Line Theraphy®, Hypnotherapy, Peak Performance Coach


17 May 2016

Improve Your World

Many men and women are anxious to improve their circumstances but are unwilling to improve themselves. This applies to all areas of our lives that be personal, health, and professional. The first step one must take to improve our lives as well as our future is write down our goals. Vince Lombardi once said “ The man at the top of the mountain did not fall there” We must begin by thinking of what we want to achieve over the next 12 months. When setting these goals lets be be S.M.A.R.T.


There is something about written-down goals. They have a way of materializing themselves. Look at your goals at least once per day. Be responsible with your setting of these goals if you are only making 50K per year don’t write down you will be earning $10,000,000 per year in 12 months. The next step is start thinking of what you want in a positive way. Don’t concern yourself so much with the how. Just focus on the what, Your mind has a creative force stronger then you imagine. You will get the answers to the how at the strangest times. Be prepared to write them down when they come to you. You will soon start attracting the things you want and desire.

“A man can only rise conquer and achieve by lifting his thoughts. A man can only remain weak, abject and miserable by refusing to lift his thoughts” Earl Nightengale

Martin Perdomo is a seasoned entrepreneur, co-founder and CEO of elite sales consulting group. Martin has presided over three companies and still continues to thrive in todays business environment.

Download our free E-book to get 10 critical tips to close more sales.

Looking to hire a firm to hold a workshop for your company and or would like to receive great tips like these visit our website.

Martin Perdomo
Elite Sales Consulting Group

14 May 2016

Accurate Thinking

I’m asking you today to use man’s greatest asset possessed by him, his “Mind”. We have to come to the realization that not everything we hear is factual. The saying not everything that shines is gold is true. Let’s learn to question people that try to influence us in our everyday lives. In Think and Grow Rich, Napoleon Hill states that most opinions are without value because they are based on bias, prejudice, intolerance, guess work and out-and-out ignorance. I will share with you the Seven Rules of Accurate Thinking by Napoleon Hill.

  1. Never accept the opinions of other people of being facts until you learn the source of those opinions and are satisfied yourself of there accuracy.
  2. Free advice should bare the closes of examination before it is classified as safe.
  3. Alert yourself immediately when you hear anyone speaking of others in a discourteous or slanderous spirit.
  4. In asking other for information do not disclose to them what yo wish the information to be. most people have the bad habit of trying to please under such circumstances. Great measured artful questions can be a great benefit in thinking accurately.
  5. Anything that exist anywhere throughout the universe is capable of proof. When no such proof is available it is safer to assume nothing exist.
  6. Truth and falsehood no matter by what means they are expressed carry a silent invisible means of identifying themselves as such.
  7. Follow the habit of asking how do you know? When anyone makes a statement you can not identify as true.


I like to use these principals when others are looking to influence me in some way. I always ask what is this person trying to achieve? What is his/her motive? The source where the information is coming from is also very important. We must learn to think as individuals and not be easily influenced by others without understanding why that person is trying to influence us. It is even more important that we teach our children to think, ask questions ,and not just follow the followers.

By learning to practice these principals in your everyday life it will give you a sense of power and control over your “MIND” and how you allow others to influence you whether it be positive or negative. Make yourself aware !

Martin Perdomo is a seasoned entrepreneur, co-founder and CEO of elite sales consulting group. Martin has presided over three companies and still continues to thrive in todays business environment.

Looking to hire a firm to hold a workshop for your company and or would like to receive great tips like these visit our website.

By: Martin Perdomo CEO

Elite Sales Consulting Group
“Strong Mind, Strong Will”

09 May 2016

Grow Your Network: What are some benefits?

I recently was accepted into the New York City Cohort of Mujeres de HACE program. For those who do not know, the Hispanic Alliance for Career Enhancement (HACE) (Facebook, Twitter)is a national non-profit organization dedicated to the advancement of Latino Professionals. They help Latinos succeed in every phase of their careers through education, access, and professional development. It is a privilege and an honor to be a part of this “elite” group of women.
I had the distinct pleasure of meeting Marlene Gonzalez, founder and president of Life Coaching Group, LLC. and author of Latinization and the Latino Leader. She is a certified Executive Coach and Insights Discovery practitioner. I also had the pleasure of meeting an amazing group of Latina women who I will have the pleasure of networking with and growing with for the next several weeks.

I applied to the Mujeres de HACE program mainly to network but I have gotten so much more. In a short period of time they have given me insight into my leadership capabilities, what it truly means to be a leader, and how I can improve on the skills I already possess.
In my career, I have not met many Latina professionals. There are many of us out there, but it is up to us to find them and network with one another. It is extremely important for me to build this network not only to support me in my current roles but to help me build my leadership capacity. Due to this network I had the honor of being interviewed for the IBM Latino Blog. It also provided me with an entire network of women that I did not have access to before. We are building relationships and supporting one another in our goals.
As a business consultant, and coach, continually learning ensures that I can provide my clients with the best possible service that I have to offer. Being mentored by people in your field will help expand your skills. It is up to you find the experts in your field. To network with people and build relationships outside of your job that can enhance your career.

Recently I have connected to other networks for the same purpose. LatinaVida, Business of WE, BOSS Network, ICF, NSA, Prospanica, and the Women Speakers Association just to name a few.  Having resources to help you create joint ventures and partnerships that you otherwise would not have.  It has been an amazing learning experience as well. All these networks have proven to be places where I have learned new skills and content that I can share with my clients and staff.

What are you doing to grow your network?
As always please share your comments below what’s on your “mind”, what is your “will’!

Co-Founder & COO

09 May 2016


People that make money work in the Mint. If one wants to earn money, one simply must increase the service rendered to others. The same holds true, that it’s not how much money one makes, but how disciplined and consistently that person saves and invests. So, I would like to share the 7 cures for a lean purse, from The Richest Man in Babylon, by George Classon.

  1. Start thy purse to fattening. (Part of all you earn is yours to keep 10%)
  2. Control thy expenditures. (Create a budget, do not spend more than you earn)
  3. Make thy gold multiply. (Invest your money, where it can earn dividends)
  4. Guard thy treasure from loss. (Protect your assets from any losses)
  5. Make of thy dwelling a profitable investment. (Buy the home you live in)
  6. Insure a future income. (Invest in your future self, you will not be young forever, protect your family in the event of premature death)
  7. Increase thy ability to earn. (Self-improve, learn, grow expand your skills)

These money principals are very sound. If you are one that struggles with your money and are not sure where to start, begin today saving 3% of everything you earn. Put it in a place you can’t touch. Put it in a safe or some place in your home that is not that easily accessible to you, I know this sounds a bit old school but for some people this it what it takes until you have developed the discipline. Then gradually increase what you pay yourself. There is something empowering about seeing your money grow. This is what I call the law of the process. Everything in life has a process even the accumulation of money. Learn to pay yourself first it is vital to your financial health.

Stop for a moment and think. How do you feel when you think about money? Does your stomach get upset or do you feel a sense of power and security? Take the time to examine this feeling and trace it back to your childhood and ask yourself, why do I feel the way I feel about money? What was my first encounter with money? was it a positive or a negative encounter? This will help you uncover where your subconscious “lid” on money is and what’s really holding you back from earning more money, saving more money and being more aware of money. It all starts with our awareness, we must first become aware of our feelings about our finances then make a decision to change it and start taking action. George Bernard Shaw stated that, “It’s the duty of every man not to be poor.”

Martin Perdomo is a seasoned entrepreneur, co-founder and CEO of elite sales consulting group. Martin has presided over three companies and still continues to thrive in todays business environment.

Looking to hire a firm to hold a workshop for your company and or would like to receive great tips like these visit our website.

By: Martin Perdomo CEO

Elite Sales Consulting Group
“Strong Mind, Strong Will”

Suggested reads

The Richest Man in Babylon By George Classon


04 May 2016


Wealth is a conscious process. You choose how much money you make. Everyone has money blueprints. Some can be cultural, spiritual, familial, and even from your gender. These blueprints create your mindset. Your mindset creates your experience. Wealth is a discipline. You have to be responsible for every dollar that comes in and every dollar that goes out.

Know that the prosperity in your life does not reflect your service in the world. You are worthy of receiving all that you want. You can create miracles when you speak. Define what you love, then go do it. Create wealth doing what you love. It’s all about taking action. Become actively engaged in your development. Pursue your calling with 100% laser-focus and absolute certainty towards fulfilling your dreams. Give yourself permission to not know it all and take risks towards your goal. Honor your gifts and talents.

Wealth is also about what you do with what you make. Respect what you have. Write it down. Understand where your money is going. Create good habits. Follow the “golden rules” of wealth accumulation:

  1. Save First, Invest Second.
  2. Save least 10% of your income.
  3. Use credit wisely.
  4. Start investing early and think long-term.
  5. Diversify.
  6. Take full advantage of your employer’s retirement plan and other tax-advantaged investments.
  7. Invest more, reduce debt.

Continue to learn and your mindset will change. A rich mindset will give you the motivation to be disciplined and create the wealth you desire.

04 May 2016

What is your “Highest Purpose”?

Who can you inspire if you move past your fear? Sales is about service. When you solve people’s problems they will self-select and choose you. You become the solution! It is important not to be part of the norm. For that to happen you cannot be lazy. You must always be willing to learn and be a student. Commit to being a radical, unapologetic student.

A salesperson must also be willing to create. Find your voice. Let go of fear. Being afraid is an unconscious reaction. Become attracted to the results you produce in the world. When you do this, your results will bigger than your fear. Analyze what value you bring to your customers. Make a mental and emotional shift to risk it all for your goals. Make a plan that works for you. Find someone to hold you accountable. Be committed to win while maintaining the ability to serve.

When you are in service, it is hard to be in ego. Ego will never let you be successful. It does not belong in sales. Sales involves building relationships. The ego does not allow good relationships to flourish. When you have dignified conversations with customers, it opens up the possibility for them to take action; to make powerful decisions. Sell with integrity. Speak from your source. Speak with passion. Customers are determined by the words you use. The distance between everything you want and need is language. Change your language and change your results. If your highest purpose is to serve, then you will have success in sales.