20 Sep 2017

NLP And How You Can Use It To Influence Corporate Culture

What is Corporate Culture?

Corporate culture is a system of beliefs, practices, values, symbols, and rituals that define an organization and, whether spoken or understood, determines the ways in which employers and employees think, feel, and act. In other words, corporate culture and its impact can be gauged by the ways in which the two domains reflect and reinforce one another. Having said this, haven’t we all at some point thought that there is a disconnect between individual goals and the overarching goals set by the organization? Haven’t we felt that our actions are not being adequately rewarded or that the organization doesn’t seem to be valuing its people anymore? These are instances of an unhealthy work culture and before fixing it, we must recognize what constitutes a good, strong corporate culture.

Elements that Go into the Making of a Good Corporate Culture

Benefits of a strong corporate culture are many, and while there can be many things that go into making of a good corporate culture; the following are the six most important components:

  1. History: Like people, organizations, too, have their own history, a unique story and this forms the backbone of a company’s work culture. Be it Steve Jobs’s single-minded dedication to master calligraphy, thereby resulting in Apple’s aesthetically oriented work culture or The Henry Ford museum in Michigan, it is important to nurture this narrative for it to be relevant.
  2. Architecture: A place, whether in terms of geography or design, shapes and influences behavior. Nowadays, there is a move towards making workplaces more fluid or open as opposed to closed, soundproof cabins so as to promote collaboration and team work. This is important for many reasons, the primary one being that a place impacts culture.
  3. People: Perhaps the most well-known yardstick, an organization is best distinguished its people who share its vision and values and contribute towards its growth.
  4. Vision: A great vision precedes a great culture. Like thoughts precede action, a vision gives direction and facilitates the movement towards its realization. The social service sector best exemplifies this. Often in the absence of architecture or a prolific history, several NGOs are motivated by their vision.
  5. Values: Values help realize vision and are at the core of an organization’s work culture. An organization may have a set of values, such as how well it is committed to achieving the best, how it treats its clients and employees, and this forms the crux of its work culture.
  6. Practices: The above-mentioned points mean nothing if they are not implemented and the ways in which an organization carries out its vision and values takes the form of practices.

However, there are times when we feel dissatisfied with our roles and don’t know why, or so we think. In many ways this is the problem. Our belief systems often hold us back from becoming who we want to be. Neuro-Linguistic Programming (NLP) is a science of human behaviour that believes we can change our perception, approach, and communication in order to overcome our fears and strengthen our mind and body.

What is NLP?

Created in the late 1970s, NLP is a combination of three fields, namely, neuro function—the way the five senses make meaning often through deleting, accentuating, filtering, or distorting, linguistics—post processing, the ways in which we perceive the world and how it reflects in the kind of language we use; this also comprises our internal and external dialogue, and programming—best understood as our internal landscapes or as ‘standard operating procedures’ that govern our everyday lives.

Corporate culture is essentially about communication and many a time, either due to miscommunication or inadequate communication, employees and/or the organization may feel dissatisfied and disassociated.

How Can NLP Help to Enhance Corporate Culture?

Among indicators such as frequent quarrels amongst employees, unhealthy competition, bad habits such as gossip, and dwindling team spirit, low attendance is by far the most significant indicator of poor corporate culture. Since our emotions have a direct impact on our body, a troubled mind will inevitably lead to a troubled body, thereby causing harm to the overall image of an organization. Nowadays, many organizations are taking an active interest in strengthening employee performance by holding NLP workshops with which techniques of facilitating change are taught. According to NLP, desirable behavior and qualities can be simulated in our day-to-day lives. For example, since leadership and better communication skills are inextricably linked with corporate life, these can not only be taught but also emulated. With NLP, high performance, ambition, and good decision-making skills, just to name a few, are no longer exclusive to the gifted. These are skills that can be understood and learnt by anybody.

If an employee is experiencing low self-esteem or is lacking in confidence, often expressed with phrases such as ‘… it’s too difficult’, ‘… there isn’t enough time’, or ‘… I can’t do it’, the management must take steps to ensure that the issue is resolved. As per NLP, situations like these can be dealt with a simple reprogramming exercise. In this exercise, the mind is trained to reimagine or visualize alternative responses to the challenge. For example, if a task needs to be completed urgently and there isn’t enough time, the mind, instead of panicking, is trained to imagine the task as needing only the given amount of time. The essence of NLP lies in the ways in which we use language and how words accompanied by our internal landscapes reinforce and influence our actions.

There are few amongst us who are impervious to the wear and tear of our demanding work life and our work culture is most vulnerable to the shifts in energy. If there is anxiety, it will immediately get reflected; if there is insecurity or not inadequate leadership, it will show. With NLP, organizations can systematically build, reinforce, and sustain a good and healthy work environment and motivate employees to give their best.

Elite Sales Consulting Group

Peak Performance Experts

11 Sep 2017

Five principals to achieve success

I like to suggest a strategy that you can use  to achieve success in any area of you life. This strategy is utilized as you will shortly see by many very successful individuals. I call this the five principals to achieve SUCCESS!
1. Know your outcome
Know what you want before you start anything. Knowing what your outcome is dramatically increases your chances of success.
2. *Take action
If you have an idea and do nothing , nothing will happen. The journey of 1,000 miles starts with one step. -Chinese proverbs
3. Develop sensory acuity
Learn to look at someone and identify what’s going on inside. This is a skill set that will change the way you communicate.
4. Behavioral flexibility
Learn to Adapt to other people’s behaviors from moment to moment.  This type of flexibility will allow you to build rapport on a deeper level.
5.* Operate from a physiology and psychology of excellence.
55% of communication is physiology, think about what you want and check that the way you are standing is a powerful physiology. That will assist you in producing the kind of results you want.

Elite Sales Consulting Group is all about providing strategies to help you achieve success.

Go ahead and take a few minutes NOW and write down the outcomes you would like to have next week.

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Martin A. Perdomo
“Peak Performance Expert”

05 Sep 2017

Business Mastery 2017

August 16, 2017  I arrived in Las Vegas Nevada not knowing what to expect as I entered a very expensive business seminar held by Mr. Tony Robbins. The very first day at the event was to get us in the right state, the music was playing the lights were dimmed and the dancers were on stage. Immediately after the dancers get off the stage Tony comes out and BAM! he’s right in your face giving it to you. The first thing I realized was that he was making me aware of things that seemed so obvious but most us in business can’t see because we are too busy operating our business rather owning our business. Yes there is a difference, an operator works in the business and not on the business and boy oh boy that was a slap in my face but a good slap because it woke me up. An operator is so lost in his business that he can’t see the forest for the trees. An owner on the other hand is constantly building a foundation so that he no longer has to work in the business and his team runs his business while he works on the business. Mr Robbins said “If you want to get rich the only way you will ever do that is by becoming a business owner”  Then we were faced with facing the reality of identifying who you really are in your business. Are you an Artist /Creator , Manager/Leader or Entrepreneur?. Artist creator is a person that has a particular skill with a passion to do what he does and thats why he/she went into business, likes to do things himself and prefers to be in control. A Manager /Leader is a person who is good at leading other, creating and implementing processes and an Entrepreneur is the person that is in business just for the thrill of the risk and or make money, he or she has no emotional attachment to the business all he/she wants is to make money.

By this time I was already feeling really upset! Internally I had been faced with the harsh reality that most things I thought about in business or how I was as a business owner was absolutely wrong. I quickly realized that I was an Entrepreneurial Artist /Creator and I was lacking a lot of different skills If I was ever going to get to where I want want to be. That night I went to my hotel really upset at myself because here are very successful business people telling me if you want to scale our business this is what you need to be doing and what you are currently doing is wrong… SH** I have some serious changes to make! Okay usually I am the one that is sought after for advice by many and when this occurred I to got in my head and as Tony says “If you get in your head your dead” After two days of being totally pissed off at myself the growth started. I decided ok I have traveled the road less traveled Im here looking to grow and gain new skills let me embrace and start moving forward from here. I started having the right conversations in head and I started asking better questions. I got to the point of enough pain and pain causes change. Yes thats right pain causes change. I finally embraced this process and boom everything started to fall into place. I met people from all walks of life and different countries gained some potential new clients referred some of my contacts to others and it was a wonderful growing and learning experience for me as well as many others that were there. This experience at this business seminar will change my life and the way I do my business. I say to any business owner that is considering going to this event do it. This will be one of the best investments you will make in your business. Tony taught us to always create raving fans of your clients by over delivering in value and I say to you that Tony has done that for me. Me being an NLP coach and consultant just like Tony I have to say he is a master in the craft.

By: Martin A. Perdomo NLP®

Time Line Theraphy®, Hypnotherapy, Peak Performance Coach


15 Oct 2016

Relationship Building In Sales

Since the beginning of time human relationships were vital to the human race. It still holds true today that man needs to have human interaction. It is just as important when you are in the business of negotiations (Sales). People generally buy from people they like.

Have you ever had an interaction with a sales professional that you just did not like because they only cared to talk about the product they were selling and did not take an interest in what you really need ?

This is very common amongst Sales professionals. Many times as sales professionals we know our products so well that we think that our product is going to solve everyones problems. Not realizing that even if it did solve peoples problems if we don’t take the time to get to know them and show them we care, they will go to our competitors. They will buy the same product elsewhere and not from you. I’m here to tell you that you can start today by changing that from happening to you. The cure to that is learn to build better relationships with your prospects. Im sure you have heard that the most important part of the sales process is the relationships you build. Its really quite simple to do, first you have to learn to ask your prospects the right questions. Never ever start talking about your product until you have enough information from your prospects on how you can help solve their problem.  Let’s say you are a realtor, and you get a prospect in your office that comes in your office wanting to purchase a home; you should have a pre set questionnaire you should be asking your prospect every single time. What this will do is first ensure that you are building a relationship with your prospect and two make sure that you have a qualified protect i.e. a prospect with a problem that you can help solve. If you are unable to do both within the first 20 minutes you will have a very difficult time closing the deal. Some questions I will ask such client would be “Why” is the purchase of a home important to you right now? If you don’t address this issue (problem / opportunity etc.)  how can your life be impacted by it?  Is there anything I haven’t asked you about that you think its relevant to understanding this issue? These are just a few questions that you can ask. These types of questions do both, builds relationships with your clients as well as help you uncover your clients needs.

We at Elite Sales Consulting Group know that the best prober is the best closer. When a sales professional ask the right questions it gets your clients thinking in the direction you want them thinking. Quality questions will lead you to closing more deals. To learn how to deal with objections and learn to become a better closer visit www.elitesalesconsultingGroup.com/join

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By: Martin Perdomo CEO

Elite Sales Consulting Group

“Strengthen your mind, Empower your Will”

28 Sep 2016

Elite Will Power

Will power is an important component needed in order to reach high level of success in any walk of life. Without it you will fall and falter at the first sign of adversity. I remember many years ago at the tender age of 19 when I was first exposed to corporate sales. My manager at the time, expressed to me how he was impressed at my resilience , will power and determination to succeed. I had just finished calling a batch of leads and got no appointments.I walked into my sales managers office asking him to give me some orphan clients to call on as I had already finished calling on the leads I had. I remember being full of excitement and enthusiasm. I was ready to take on the world , waiting for the next person that was going to give an opportunity to make them a presentation. This will to win carried me through those first few tough years in my sales career. Will power is the glue that holds a man together when the whole world turns on him.  A man without will is like a engine with no power, Strength of will is the test for a young mans possibilities. In order to develop strong will power one must first have a healthy self image. A strong self image is the base of strong will power. I will give you 4 important steps to build a healthy self image By Dr Maxwell Maltz

  1. Forgive others with no strings attached . Clean the slate absolutely.
  2. Forgive yourself, see yourself with kind eyes.
  3. See yourself at your best. You can start your day with confidence or frustration the choice is yours.
  4. Keep up with yourself, don’t worry about what other are doing or have. Keep your pace, Live the life you want to live.
  5. Stop carrying around a mental picture of yourself as defeated worthless person. Stop dramatizing yourself as an object of pity or injustice.

Every morning read the following affirmation. “I choose my own thoughts. I hold onto them as long as I choose. My will is a strong as anyone else”!

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By: Martin Perdomo CEO

Elite Sales Consulting Group

“Strengthen your mind, Empower your Will”

22 Aug 2016

Reducing Stress Levels

Relaxed BloggBeing an entrepreneur for 18 years now I had to find different ways to deal with stress effectively. Stress is something that all leaders have to learn to manage. When not managed properly it will lead to many health conditions such as a heart condition, diabetes, high blood pressure etc.
Do you ever wake up and don’t feel like yourself? I have .. How do you deal with this? The first thing about not feeling like your self is being aware that this is going on. You have to learn to be in tune with your self. You learn to be in tune by asking yourself a few simple questions throughout the day like how am I feeling right now. Do I feel happy, relaxed , nervous, excited ? Asking yourself these questions on a regular basis through out the day will help you be in touch with you. It is very important that you are in tune with you because how you feel will dictate how everything else in your day goes. Have you noticed when you wake
up and say I don’t feel too good or I feel off the rest of your day goes exactly down that path. This is why its extremely important that when we are feeling off we learn to get our phychic up.

There are many ways one can do this. Some of the things I like to do on a regular basis is exercise in the morning. I prefer to get on my treadmill and go for thirty minutes. That tends to get my day moving in the right direction. Even if my day does not go as planed I feel empowered to take the day head on after a good run. When you exercise in the morning it gets your body moving the blood flowing  and endorphins going which have proven to get you in a good mood.

Breathing techniques, learn to breath to improve your psychological state. There are a variety of breathing techniques that help improve ones moods. one of my favorite is breath in for 5 seconds hold your breath for 5 seconds and breath out for 5 seconds. This is a great 15 second breathing strategy to relief stress in the middle of the day when things feel like they are not going the way they should. It is very important that you are aware or the way feel because as you feel so will your day go. Another great breathing technique is put your arms above your head breath deep for 10 second and then put your arms down and breath out for ten seconds. This exercise will bring oxygen to your brain and will get you in a more relaxed state.

Last thing one can do to improve their mood and lower stress is go out for a walk. In the middle of the day when things are crazy at work, go out for a walk right after you have your lunch. Not only will this lower your stress and clear your mind but it has tremendous health benefits. I have the luxury of living in a part of the country that has a lot of nature trails. When I am not feeling in tuned with myself I like to go out in the woods by myself and meditate. This does wonders for me and it will do the same for you if give it a try.

The most important thing is for you to be aware. Ask yourself in the morning how am I feeling this morning? Say to yourself today will be a great day because I feel great. There is a magic with the words you speak. We have the tendency to feel better when we say we feel good. Next time someone ask you how you doing today answer them with I feel fantastic!

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Please share and leave your comments below. Thank you for reading.

By: Martin Perdomo CEO

Elite Sales Consulting Group

“Strengthen your mind, Empower your Will”

16 Aug 2016
Best time to invest in your business growth

Investing In Morale

Best time to invest in your business growthHigh pressure situations call for high levels of self-control and inner strength. Sometimes we experience challenges that make us spin our tails. However, it is in these troubling times that we must exercise high levels of self-discipline and no
t let the circumstances drown us. It is from that place that one must extract all the inner strength that we have gathered, when all is going well

You are probably saying to yourself, what the heck is he talking about? There is an old saying in sales, that states that the best time to make a sale is after you have closed a sale. The reason is that when one closes a deal, one feels confident and assured. Thus your next presentation will be delivered in the same manner as you feel. Same holds true for life situations. It’s important that we are constantly self-improving, reading, exercising, meditating and or finding those activities that center us. We must find that thing that fills and completes us. When we find the activity that centers us, we must then find time to do it on a regular basis.

The other day I connected with an executive on LinkedIn. I sent him my standard introduction letter and was offering my services to hold a workshop on how to close more sales for his sales force. His response; “Martin, Thanks for the outreach. At this time, we are experiencing solid business growth and are not seeking support/consultation”. The challenge with us humans is just exactly how this gentleman responded, often times when we are experiencing growth and doing very well we think we don’t need help and it is in these same times that we should be looking for additional growth. It is when we are doing well, when we should invest in reinforcement, not when things are on a downward trend. It is wise to invest in yourself and/or your company when all is well because morale is high. You and your staff will be more receptive to new ideas and most important, your attitude is positive. When things are well we don’t tend to think that things will go bad. We think things will be good forever, and that’s just not realistic.

A lot of times we find ourselves with tough challenges in life and these are the times we want to pick up a book, go on a run, or maybe even meditate and yet it helps us very little. The reason for that is, that you are not doing it on a regular basis. Plus now that you are doing it, your morale is down and your attitude is at a low point. One of my mentors, told me you must learn to eat minnows every day so that you have enough strength to catch the whale when she comes. Oh boy these were wise words; we as human beings tend to only want to improve when we think things need improving, but the reality of life is that we always need improving. There is always a better way to do things than how you are currently doing it. I am a big believer in the, “The biggest room is room for improvement”.

Don’t expect to be centered and calm when things get tough if you’re not taking the time to invest in yourself when things are good. Become aware!
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By: Martin Perdomo CEO
Elite Sales Consulting Group
“Strengthen your mind, Empower your Will”

17 May 2016

Improve Your World

Many men and women are anxious to improve their circumstances but are unwilling to improve themselves. This applies to all areas of our lives that be personal, health, and professional. The first step one must take to improve our lives as well as our future is write down our goals. Vince Lombardi once said “ The man at the top of the mountain did not fall there” We must begin by thinking of what we want to achieve over the next 12 months. When setting these goals lets be be S.M.A.R.T.


There is something about written-down goals. They have a way of materializing themselves. Look at your goals at least once per day. Be responsible with your setting of these goals if you are only making 50K per year don’t write down you will be earning $10,000,000 per year in 12 months. The next step is start thinking of what you want in a positive way. Don’t concern yourself so much with the how. Just focus on the what, Your mind has a creative force stronger then you imagine. You will get the answers to the how at the strangest times. Be prepared to write them down when they come to you. You will soon start attracting the things you want and desire.

“A man can only rise conquer and achieve by lifting his thoughts. A man can only remain weak, abject and miserable by refusing to lift his thoughts” Earl Nightengale

Martin Perdomo is a seasoned entrepreneur, co-founder and CEO of elite sales consulting group. Martin has presided over three companies and still continues to thrive in todays business environment.

Download our free E-book to get 10 critical tips to close more sales. https://www.elitesalesconsultinggroup.com/10-critical-tips-close-sales/

Looking to hire a firm to hold a workshop for your company and or would like to receive great tips like these visit our website.

Martin Perdomo
Elite Sales Consulting Group

14 May 2016

Accurate Thinking

I’m asking you today to use man’s greatest asset possessed by him, his “Mind”. We have to come to the realization that not everything we hear is factual. The saying not everything that shines is gold is true. Let’s learn to question people that try to influence us in our everyday lives. In Think and Grow Rich, Napoleon Hill states that most opinions are without value because they are based on bias, prejudice, intolerance, guess work and out-and-out ignorance. I will share with you the Seven Rules of Accurate Thinking by Napoleon Hill.

  1. Never accept the opinions of other people of being facts until you learn the source of those opinions and are satisfied yourself of there accuracy.
  2. Free advice should bare the closes of examination before it is classified as safe.
  3. Alert yourself immediately when you hear anyone speaking of others in a discourteous or slanderous spirit.
  4. In asking other for information do not disclose to them what yo wish the information to be. most people have the bad habit of trying to please under such circumstances. Great measured artful questions can be a great benefit in thinking accurately.
  5. Anything that exist anywhere throughout the universe is capable of proof. When no such proof is available it is safer to assume nothing exist.
  6. Truth and falsehood no matter by what means they are expressed carry a silent invisible means of identifying themselves as such.
  7. Follow the habit of asking how do you know? When anyone makes a statement you can not identify as true.


I like to use these principals when others are looking to influence me in some way. I always ask what is this person trying to achieve? What is his/her motive? The source where the information is coming from is also very important. We must learn to think as individuals and not be easily influenced by others without understanding why that person is trying to influence us. It is even more important that we teach our children to think, ask questions ,and not just follow the followers.

By learning to practice these principals in your everyday life it will give you a sense of power and control over your “MIND” and how you allow others to influence you whether it be positive or negative. Make yourself aware !

Martin Perdomo is a seasoned entrepreneur, co-founder and CEO of elite sales consulting group. Martin has presided over three companies and still continues to thrive in todays business environment.

Looking to hire a firm to hold a workshop for your company and or would like to receive great tips like these visit our website.


By: Martin Perdomo CEO

Elite Sales Consulting Group
“Strong Mind, Strong Will”